Quality You Can Count On
120+ Years of Trust
We've spent over a century building relationships in Tuscaloosa, not just selling jewelry.
Diamond Grading Guarantee
Every diamond we carry is certified and graded to the highest standards, so you always know exactly what you're getting.
Lowest Price Guaranteed
If you find the same diamond for less elsewhere, we'll match it, no questions asked.
Made Just for You
Your ring is custom crafted to your style and budget in 3 weeks or less, yours will be the only finger it's ever been on.
A Jeweler You Can Trust
At Fincher & Ozment, we've been helping Tuscaloosa celebrate life's most meaningful moments with fine jewelry, honest prices, and personal service since 1904.
No Hidden Agendas
Browse our entire collection at your own pace, with real prices on every piece, no commissioned salespeople, and no games.
Better Diamonds
We source our diamonds directly, cutting out the middleman, so you get a better stone for your budget without compromise.
Diamond Guaranteed
From our Diamond Grading Guarantee to our trade-up program, we stand behind every purchase long after you leave the store.
Serving Over 120 Years
More than five generations of families have trusted us with their most important jewelry decisions, and we take that responsibility seriously.
Smarter Way to Own a Diamond
Lab grown diamonds are chemically, physically, and visually identical to mined diamonds, at a fraction of the cost.
What you see is what you get. Chemically, physically, and visually identical to mined diamonds, graded and certified by the same GIA standards you can trust.
Lab grown diamonds have a significantly smaller environmental footprint than mined diamonds, with no conflict concerns and full traceability.
Get a larger, higher quality diamond for the same price as a mined stone — without compromising on cut, clarity, or certification.
The Most Special Experience
Now Featuring Simon G
Simon G has spent decades creating jewelry that tells a story. Each piece is a masterwork of intricate detail, exceptional craftsmanship, and timeless elegance, designed for those who appreciate the difference between fine jewelry and truly extraordinary jewelry.
