1657 N. McFarland Blvd. Suite G3D, Tuscaloosa, AL 35406


Mon–Fri 9:30 AM–5:00 PM • Sat 9:30 AM–2 PM • Sun closed

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In just a little over a decade, Benjamin Javaheri has become a major player in the demanding field of high-end diamond jewelry. No small feat—especially in a business where few ever make it to the top. But it’s hard not to be noticed when your designs are sublime, your workmanship faultless, and your concern for customers genuine.

Benjamin literally grew up in the trade. His grandfather and great-grandfather were metalsmiths, and his mother’s family has been involved in jewelry-making and retailing for many generations. Born in Iran and raised in the United States from the age of four, Benjamin earned his G.I.A. certification after completing his formal education in California. At the same time, he started a small Los Angeles diamond brokering business. His astute eye for quality and color—and his careful attention to customer satisfaction—quickly gained him a favorable reputation and several high-profile clients.

This resulted in the establishment of Uneek Fine Jewelry Collections in 1997, a major step that allowed Benjamin to provide design and manufacturing services to companies such as Neil Lane, Alan Friedman, DeBeers, Nieman Marcus, and even custom World Series of Poker Championship Bracelets for Corum Watches. “I was the light behind these industry stars,” he explains. “I was the designer who brought their concepts and visions to life.” But Benjamin had more than this in mind for his young company’s future. The success and growth of Uneek gave him the opportunity to pursue his true passion—the creation of his own branded line of fine diamond jewelry, which was successfully launched in 2001.

For Benjamin, it all begins with the stones. “A beautiful diamond is like a treasured work of art,” he states. “It requires the perfect frame to enhance and protect its beauty and value. I love the artistic and technical challenges of this. And I also love the good feeling I get when something that came from my head and my heart gives joy and satisfaction to someone else, too.”